Lately, the Herndon
Dulles Chamber of Commerce has been translating all
its materials into Spanish.
This fall, the
chamber plans to offer English classes so that won't
have to be the case forever.
"The more quickly we
can integrate the new Americans into a culture, the
less are the tensions in a community," said Eileen
Curtis, president and chief executive of the
business group that serves the area from Herndon to
Chantilly. "The single most critical need in the
assimilation process is the skill of English."
And so as
construction and landscaping seasons wane, the
chamber hopes to lure workers in those fields to
classes created specifically for them.
The instruction, for
example, would teach them the terms needed to
perform jobs in those fields, along with basic
communication and grammar. In coming months, the
chamber also wants to offer English courses for the
health care and hospitality industries.
This week, 32
volunteers complete their training to teach English
for Speakers of Other Languages, or ESOL. The
chamber sponsored the training with a grant from the
Community Foundation and will now prepare the
volunteers to work with the targeted population.
The classes arose
from a multicultural summit held two years ago to
explore relations among Herndon's ethnic
communities. A town of four square miles at the edge
of western Fairfax County, Herndon has the highest
proportion of foreign-born residents of any
municipality in the Washington area -- 37 percent of
its 22,000 residents, according to census data.
At the summit, all
sides pointed to English as a central concern --
immigrants because they know they need the language
to do well, and existing residents because they want
to communicate with those newer members of the
workforce.
"What we're trying
to do is highlight the fact that there are elements
of the immigrant community here who want to be part
of the American experience," said chamber vice
president of marketing Raul Danny Vargas, who also
runs a sales and marketing consultancy.
Last month, the
chamber held a reception for Hispanic businesses,
intentionally merging the networking event with a
swearing-in ceremony for 25 immigrants from around
the world. Besides citizenship, the immigrants were
given a pocket copy of the U.S. Constitution, apple
pies and coupons for hot dogs.
Relations between
longtime Herndon residents and newcomers have been
tense at times. Much of the controversy has centered
on a day-laborer pickup site, but town officials
also have fielded complaints about offering services
to undocumented immigrants and the zoning violations
of overcrowded homes.
"This old dairy
farming town has suddenly changed completely, and it
needed some assistance in trying to assimilate,"
said Curtis. "We want to let businesses in the
Latino community know they are welcome here."
The chamber recently
started a partnership with the Virginia Hispanic
Chamber of Commerce to allow members of each to
enjoy reciprocity with the other for three months,
then join at a discount. "We are very focused on the
common sense," said Vargas, the son of Puerto Rican
immigrants. "There's nothing that makes more
business sense than to open up markets that haven't
been addressed in the past."